The Complete Guide to Apple’s Latest iPhone Models in 2025

Apple has refreshed its smartphone lineup in 2025 with an impressive array of new devices that cater to different needs and budgets. Whether you’re looking for cutting-edge technology or a more affordable entry point into the iPhone ecosystem, there’s a model for you. Here’s everything you need to know about the latest iPhone models available in 2025.

The iPhone 17 Series: The New Flagship Line

In September 2025, Apple introduced the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max, marking a significant evolution in the iPhone lineup.

iPhone 17: The Best Value Flagship

The iPhone 17 represents the most substantial upgrade to Apple’s regular iPhone in years, bringing premium features previously reserved for Pro models to a more accessible price point.

Key Features:

• Starting price: $799/£799
• 6.3-inch display with Always-On and ProMotion 120Hz refresh rate
• Double the storage at 256GB base capacity
• Powered by A19 chip
• 48MP main camera with optical-quality 2x telephoto
• 48MP Ultra Wide camera, upgraded from 12MP
• Available in Lavender, Mist Blue, Sage, Black, and White
• Aluminum frame design

The iPhone 17 finally gives mainstream users access to the smooth 120Hz ProMotion display technology, making it an excellent choice for those who want flagship features without paying Pro prices.

iPhone 17 Pro and Pro Max: The Ultimate iPhones

For users who demand the absolute best, the iPhone 17 Pro and Pro Max deliver exceptional performance and capabilities.

iPhone 17 Pro Highlights:

• Starting price: $1,099/£1,099
• 6.3-inch display
• 256GB base storage
• A19 Pro chip
• Advanced camera system with improved telephoto capabilities

iPhone 17 Pro Max Highlights:

• Starting price: $1,199/£1,199
• Larger display and battery
• Enhanced telephoto lens that performs better than previous models, with digital zoom eliminating noticeable pixelation even at 40x limit
• Best battery life in the iPhone lineup

Both Pro models feature aluminum frames as part of improved thermal management for the powerful A19 Pro chip.

iPhone Air: The Thinnest iPhone Ever

The iPhone Air is a brand-new iPhone category, measuring just 5.6mm thick, making it the slimmest iPhone in history. This ultra-portable device challenges the traditional Plus model approach.

Specifications:

• Price: $999/£999
• 6.1-inch display
• ProMotion 120Hz and Always-On display
• A19 Pro chip (one fewer GPU core than Pro models)
• Single 48MP Fusion camera with 2x telephoto capability
• Titanium frame for durability
• 3,149 mAh battery

The Air represents a unique proposition for users who prioritize portability and sleek design while still wanting premium performance. However, it makes some compromises, including a single camera system and smaller battery compared to other 2025 models.

iPhone 16e: The New Budget Option

Released on February 28, 2025, the iPhone 16e serves as the entry-level model, replacing the discontinued iPhone SE.

Key Features:

• Starting price: $599
• 6.1-inch OLED display
• A18 chip with 4-core GPU
• 48MP rear camera with 2x optical-quality telephoto
• First iPhone with Apple’s C1 cellular modem
• Improved battery life
• Action button
• Available in White and Black

While it’s significantly more expensive than the old iPhone SE ($429), the 16e offers a modern design, larger display, and current-generation performance that makes it a solid choice for budget-conscious buyers.

iPhone 16 and 16 Plus: Still Available

The iPhone 16 and 16 Plus from 2024 remain available at reduced prices, now starting at $699, offering another option for value-seeking customers.

Notable Features:

• A18 chip with Apple Intelligence support
• Camera Control button
• Action button
• 48MP Fusion camera
• Available in 6.1-inch (iPhone 16) and 6.7-inch (iPhone 16 Plus) sizes

These models provide excellent performance and modern features at a lower price point, though they lack the 120Hz ProMotion display found on the newer iPhone 17 lineup.

Apple Intelligence: A Game-Changer

All current iPhone models from the 16 series onward support Apple Intelligence, Apple’s personal intelligence system that brings AI capabilities directly to your device while maintaining privacy through on-device processing and Private Cloud Compute.

Making Your Choice

Choose iPhone 17 Pro Max if: You want the absolute best performance, camera system, and battery life, and don’t mind the premium price.

Choose iPhone 17 Pro if: You want Pro features in a more compact size that’s easier to handle with one hand.

Choose iPhone 17 if: You want flagship features including 120Hz display and excellent cameras at a more reasonable price.

Choose iPhone Air if: Portability and design are your top priorities, and you can live with a single camera and slightly reduced battery life.

Choose iPhone 16e if: You want the most affordable new iPhone with modern features and design.

Choose iPhone 16/16 Plus if: You’re looking for last year’s technology at a discount, and don’t need the 120Hz display.

Conclusion

Apple’s 2025 iPhone lineup offers unprecedented choice and value across different price points. The introduction of the iPhone Air adds a new dimension to the product line, while the iPhone 17 brings Pro-level features to mainstream users. Whether you prioritize performance, portability, photography, or price, there’s an iPhone designed for your needs in 2025.

With more than 3 billion iPhones sold as of July 2025, Apple continues to refine and expand its smartphone offerings, ensuring that each new generation brings meaningful improvements to the user experience.